When a website is responsive, the layout and content responds and adapts based on the size of the screen it’s presented on.
A responsive website automatically changes to fit the device you’re reading it on.
What do your customers see when they pull up your website on a mobile device?
Many business websites are built using Flash, others were designed for a big screen. Some take a while to download, and some just simply don’t work on a mobile device! It’s a fact over 82% of websites are not mobile compatible.
Google says that if your website is hard to read on a mobile phone, 61% of your audience leaves, and 40% goes to a competitor that has a good mobile web presence.